全国咨询热线: 400-7728-258

2016年移动游戏趋势报告的一些关键因素

SEGA网络(SEGA的移动运营部门)今年与传感器塔公司合作,展示2016年移动游戏趋势报告。该报告涵盖了整体和类别重点的手机网络棋牌游戏行业趋势。这篇文章涵盖了2016年移动游戏趋势报告的一些关键因素。该分析是通过研究2016年手机游戏的世界,在iOS和Google Play的单个日历月产生了至少25万美元的净IAP收入。我们根据我在这里发布的移动游戏行业分类法进一步将游戏分为几类:开源移动游戏分类法。

棋牌游戏开发

第一:前3名

策略(34%),赌场(18%)和益智(17%)占据基于净收入的市场份额排名前三的手机游戏类别。请参阅下面的蓝色和绿色类别。

第二:宠物小精灵的影响GO

Pokemon GO(在其他类别)推出的游戏在2016年7月推出时,游戏从“战略”类别(从39%降至28%)中占据了重要的市场份额。但是,到今年年底才恢复战略高达36%),而Pokemon GO在2016年7月至12月期间的收入大幅下滑。

第三:iOS与Google Play

即使占有更少的市场份额,iOS产生了大部分IAP收入。 Statista报道说,与Android相比,iOS仅占全球移动操作系统安装量的19%,占有率为79%。不幸的是,我没有找到很好的美国市场份额。 iOS的净收入为3.5亿美元(56%),而Google Play则为2.7亿美元(44%)(再次适合我们学习的手机游戏)。

第四:2016年十大版本

Clash Royale,Pokemon GO和Lords Mobile均收入于2016年前三大手机游戏。 Pokemon GO占2016年前十名下载量的37%。最后,10大游戏中有7个是授权IP或扩展游戏IP,显示了当年品牌/ IP对游戏成功的重要性。

第五:MZ成为美国第一大出版商

MZ于2016年成为美国第一大手机游戏发行商。“战争之战”和“移动打击”(2015年底发布)为MZ的成功做出了贡献。此外,“战争之战”成为第一大收益游戏(2016年美国收入达到5.185亿美元)。

第六:License vs. Original IP

原始IP游戏(16年16月份占总收入的63%)相对于基于品牌知识产权的游戏继续占主导地位(占16%的37%)。然而,品牌知识产权游戏(增长139%)比基于原始IP的游戏(增长30%)更加强劲。

第七:AppStore集中

在2016年,美国排名前二十的总收入在2016年产生了估计的66亿美元的收入。除了下载量的13%之外,前五名的收入占全部收入的28%。

第八:按图表排列的月收入

美国的第一场比赛在2016年(仅美国)的净收入估计平均为4320万美元/月,而仅100万美元。

该报告进一步分解了每个手机游戏类别和子类别的趋势。每个类别的顶级游戏也被注明。

类别定义如下:(来源:gamasutra.com)

SEGA Networks (mobile operating division of SEGA) partnered with Sensor Tower this year to present the 2016 Mobile Gaming Trends Report. The report covers the overall and category-focused mobile gaming industry trends.

You can access the full report contents for free from the website here: www.mobilegamingtrends.com.

This post covers some of the key take-aways from the 2016 Mobile Gaming Trends report. The analysis was conducted by studying the universe of mobile games in 2016 that generated at least $250K in net IAP revenue in a single calendar month on both iOS and Google Play. We further segmented the games into categories based on a mobile gaming industry taxonomy which I posted about here: An Open-Source Mobile Gaming Taxonomy.

Key Take-away #1: Top 3 Categories

Strategy (34%), Casino (18%), and Puzzle (17%) comprised the top 3 mobile gaming categories by market share based on net revenue. See blue yellow and green categories below.

Key Take-away #2: Impact of Pokemon GO

The launch of Pokemon GO (in the Other category) saw the game steal significant market share from the Strategy category (drop from 39% to 28%) when it launched in July of 2016. However, strategy recovered by the end of the year (up to 36%) and Pokemon GO saw a fairly sharp decline in revenue from July through December of 2016.

Key Take-away #3: iOS vs. Google Play

iOS generated the majority of IAP revenue despite having much less market share. Statista reports that iOS only held 19% share of worldwide mobile OS installed base compared to Android with 79% share. Unfortunately, I did not find good U.S. market share numbers. iOS accounted for $3.5B (56%) in net revenue compared with $2.7B (44%) for Google Play (again, for mobile games that qualified for our study).

Key Take-away #4: Top 10 Releases for 2016

Clash Royale, Pokemon GO, and Lords Mobile comprised the top 3 mobile game launches of 2016 by revenue. Pokemon GO accounted for 37% of the downloads of all of the Top 10 for 2016. Finally, 7 of the top 10 games were either Licensed IP or Expansion Game IPs showing the importance of brand/IP to game success in that year.

Key Take-away #5: MZ Became #1 US Publisher

MZ became the #1 US mobile game publisher in 2016. Both Game of War and Mobile Strike (released in late 2015) contributed to MZ’s success. Further, Game of War became the #1 grossing game (generating $518.5M in 2016 US revenue).

Key Take-away #6: License vs. Original IP

Original IP games (63% of total revenue in Dec ‘16) continue to dominate the mobile gaming market relative to Branded IP based games (37% in Dec ’16). However, Branded IP games (139% growth) are growing much more strongly than Original IP based games (30% growth).

Key Take-away #7: AppStore Concentration

The Top 200 grossing titles for 2016 in the US generated an estimated $6.6B of revenue in 2016. The top 5 Titles represented a full 28% of revenue amongst the top 200 despite only comprising 13% of the downloads.

Key Take-away #8: Monthly Revenue by Chart Position

The #1 game in the U.S., made an estimated average of $43.2M / Mo. in net revenue in 2016 (U.S. only) compared to only $1.0M / Mo. for the #100 spot.

This report further breaks down each mobile gaming category and sub-category for trends. The top games in each category are also noted.

The categories were defined as below:(source:gamasutra.com )

以上来自上海玉狐整理翻译报道,所有权属于原作者!

棋牌开发咨询热线
400-7728-258
收起